Q. How do I find demographic information for a Designated Market Area (DMA)?

Go to SRDS

• Click on "Market Maps and Info" in the second row toolbar (screenshot attached of link location).
• Then select "DMA Profile & Maps"
• A new tab will open with a list of all possible DMAs.
• Use the links provided to open a "profile" which is an executive summary the demographics of the DMA or a map of the DMA.