Q. How do I find demographic data?

Try using the U.S. Census Bureau: data.census.gov

Try some of these resources, located in the Gast Business Library's online resource collection:

• Demographics of the U.S.: Trends and Projections (eBook)
• Best Customers: Demographics of Consumer Demand (online resource inside Nexis Uni)

For many more sources, take a look at the Advertising & Marketing Resources Guide.